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The site had been successful for a couple of years, but the client wanted a fresh look, so we created a multi-use combination logo.
The rebrand saw the introduction of their emblem, combining a negative space panda with green paws.
The word mark was redesigned to use a more friendly typeface using colour to create contrast between both words, not space.
Previously, the brand didn't have a tagline, so we created 'fashion without the footprint'. It's an entertaining and straightforward strapline that explains their product and company culture using four words.
The brand colours consist of only four unique colours. White and black are primary colours to represent the panda, and two shades of green for the bamboo.
The primary typeface for header use is the same as the wordmark. The secondary is a fantastic body text to compliment BC Alphapipe but adds an element of increased readability.
After the new brand launch, we created both paid and organic social campaigns to post lifestyle shots of the socks in use.
We developed a series of stories for the Christmas period for targeted display advertising using Facebook Campaigns.
