Branding
Brand design
We like to think the difference between a business and a company is a brand. Businesses find customers. Brands have customers finding them. Good branding creates recognition, cultivates communities and tells a story.
Our branding I designed to humanise a company so customers can connect with it. We create brand visual identities, craft brand strategies so that companies are positioned correctly and able to seize market share and publish brand guidelines so that you brand
Is consistently represented.
Deliverables
Logo
Colour palette
Typography
Visual identity
Tone-of-voice
Image use
Purpose statements
Brand strategy
After deciding what your brand's purpose and how it's going to represented, it's time to understand the competitive market and it's customer profiles to formulate a plan our how to acquire market share.
Brand strategy is a combination of research and planning to meet management led objectives.
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